I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Again, the consistency is for my readers, so they know what they are getting. And the letter genre is special. Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — the database of individuals you want to communicate with via email. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other … What to Put in Your Author Newsletter It’s easier for non-fiction writers. Here’s an example of what might be a newsletter’s sections: (1) Main story of the month. About the Author: Jon Morrow has asked repeatedly to be called “His Royal … The greatest thing about writing a newsletter is that you don’t have to write much at all. As an author, you can also talk a bit about your writing process. says that the average email open rate for any industry is around 17%. Title of Newsletter… Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. This is the only way to improve your author’s platform, build your email list, and ultimately sell a LOT more books. The last author should be preceded with an ampersand. Or maybe you want a name for a new character. Not having an active email list means youâve got to start your marketing efforts from scratch every time you launch a new book.Â, But an email list is only helpful if you keep people engaged. Thereâs hardly any point in having an email list if you will not contact people regularly.Â. This is the third post in a series about email. To create this article, 20 people, some anonymous, worked to edit and improve it over time. Take the time to do it right. While itâs likely most people in your audience arenât authors, Iâm sure they face problems such as procrastination or finding inspiration like you do from time to time. Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. I recently found an article that ranks the prices of all the most popular meal kit delivery services. Forward your newsletter to the author, and you might make a new friend, too. Don’t flood them with info, but do offer great content on a regular basis. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. I created header art for my newsletter, and I use the same header art every month. Inside parentheses list the abbreviated month and year of publication. Show some pics from a recent vacation. In this post, Iâll go through some creative ways to keep your email list hooked and excited to buy your next release.Â Â, Before we even go into the content for your newsletter, there are a few details you should include at the bottom of every email you send your list. Include user-generated content. Share with them whatâs working for you. Hooray! This is the kind of impact you want your newsletter to have with your own audience. It’s a great place to update your readers with upcoming releases … That theme will help you brainstorm ideas about your newsletter. Find a book that you love that’s on a price break, and recommend it here. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. Start with these suggestions that show how much you care about your readers. Newsletters can be incredibly powerful tools for artists. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. As you probably figured out, the hardest part of writing the newsletter is coming up with your main story each month. If the thought of writing a personal letter every month exhausts you, though, take heart. I love your newsletter! We have years of great content and how-tos, services geared for self-published authors that help you promote your work, and much more. Spread the word! Wrapping Up Over the course of the next few weeks, I’m going to break down author’s websites, … Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. The same goes for when thereâs a discount on one of your existing books.Â, A cool trick that you can use to get some newsletter ideas come from this article written by, Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, How to schedule soccer training with parents. You’re totally ready to do this. Of course not. Your newsletters should be short and they should be fun. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Newsletters, therefore, create connections with your readers. As you start to gather content and plan out the internal newsletter design, put yourself in the shoes of your fellow employees. How to create an effective email newsletter. You need to make your emails about what your readers want, not what’s important to you. I recently found an, of all the most popular meal kit delivery services. The same “connection” rule holds true for email newsletters, but on a much more serious level. If you aren’t using FB, Twitter, IG, or whatever to create connections with people, then you are doing it wrong. It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. Some Author’s Notes explore the question of why this story matters. What Should You Put in Your Email Newsletter? You donât want your readers to be distracted or over budget when itâs time for them to buy your book.Â, A cool trick that you can use to get some newsletter ideas come from this article written by Sean DâSouza. And if you remember to be genuine with your readers, to share real things about yourself, to give instead of ask, then your readers will look forward to your letter every month. To develop a loyal fanbase, show off your personality to create … Start with the most important thing: your data. Remember, you’ll be getting new subscribers all the time so new people will need this information. We'd love to help you find the best services for your book. Right now. Also, by having readers click through to your blog posts, youâll be able to give yourself a lot of practice in writing a range of calls to action (CTA) and hooks for your links. (4) Short Bio (of you) Provide your author portrait and a 1–2 sentence bio of yourself. Debra Joy Groesser sells a painting off every monthly newsletter she sends out. Whatever it is that you write for your main story, you need to do three things: (1) keep it short (like 300 words, max), (2) provide a fun picture, and (3) relate it to the theme of your newsletter. Be sure to update it as new books come out. (That happened.) You donât have to turn your emails into a diary of your deep dark secrets, but small insights into you as a person will help build a rapport with your readers.Â. Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. Have you recently discovered the perfect way to reheat french fries? It is far more beneficial to make sure your numbers are constantly improving.Â, You can improve your open rates and click through rates by making sure you have an engaging and entertaining email newsletter, using the strategies Iâve shared.Â, Your email list can be your biggest asset if you invest in it.Â, By keeping your subscribers engaged through your newsletter, youâll be able to sell more books on a more consistent basis. Author bios and bylines have become much less distinct in the internet age, and on many websites, the two will be merged in some form or other. But, come off too sales-y and people will unsubscribe in droves. This is the third post in a series about email. wikiHow marks an article as reader-approved once it … They’ve let you into their inbox. (Mailchimp is what I happen to use. Iâd always wondered how meal delivery prices compared and thought it was a really helpful article. Being able to test your CTAs in your newsletters will give you the opportunity to find out what works best. ), The books update is easy. This article will cover both what you need to include in your author … We’ve also created an Author Biography Checklist with recommendations on what to include, as well as where to keep your author bio up to date online. Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, Look through the books in, or related to, your genre and find one that catches your eye. Most online course platforms like Thinkific have a free plan for beginners that are definitely enough to get started.Â, This might go without saying, but remember to let your list know when something exciting is happening. You need to share a bit about yourself. You can also read about why you should start an email list and … You just helped your readers find a book on sale by an author they might not know! Most authors are not recognized by what they look like unless they're John Grisham (who resides here in the midst of the Blue Ridge Mountains). This can lead to reciprocity down the line, when people youâve helped promote might return the favor for you.Â, Just be careful about recommending a friendâs book right before your next title comes out. Say you went on a road trip through an unfamiliar state with your family and had some thoughts about that. Because NO ONE EVER wants to receive long emails. This doesn’t really change much from month-to-month. The percentage of people who click through from a link in your email. You can also add your two cents about what you love and hate about author newsletters here. Instead, it is far better to choose one or two that you can be consistent with over the long term.Â. Not that you should consider email newsletters private, legally, in the slightest (and surely you did not). When your audience realizes your emails are a conversation (and not a one-way broadcast), theyâll be more engaged and far more likely to open your emails regularly. Resist the … A big part of creating an author brand is to actually share an image of yourself. Your readers want to know about what you've been up to and what you're working on. Most websites providers have the option to add an email newsletter or newsletter block to your webpage. Pursuant to 17 U.S. Code § 107 , certain uses of copyrighted material " for … Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! So, before sending your first one off, you will need to create a database of interested readers. Log in once and you’ll be able to update your Amazon Author Page in the United States, the United Kingdom, Germany, France, Spain, Italy, India and Japan with biographies in each language. You’re SO HELPFUL. Download a printable checklist! INC (the initialism is deliberate) has a broad audience, including published authors, aspiring authors, independent authors, Big-5 authors, and boutique authors. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. About the Author. As I mentioned earlier, I keep a note in Evernote where I jot down possible ideas throughout the month, so when it is time to write my main story, I have many options to pull from. They don’t care that you’re selling something. 4. . says that the average click through rate is a bit under 3%.Â, IR Approved Author Geoffrey M Cooper: “…writing is my full-time activity. Just like having a theme, having consistent, predictable sections in your newsletter helps your readers know what to expect. In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible. It is, in its very form, personal. In fact, youâve got enough ideas for your next ten newsletters!Â. Remember, your readers have chosen to receive these emails, so they want to hear from you on a regular basis. Use your Facebook, Amazon author page, Goodreads page, website, and every other avenue where your readers can connect.Â, Purchase links for those subscribers who havenât read all of your titles yet.Â, If you want your email signature to be easier on the eyes, you can use a tool like, to create awesome looking email signatures. Did You Catch My Cameo in The Way I See It? Readers don’t want to receive long emails. But in most cases, you will have the ability to create a distinct 2-3 sentence bio for yourself that shows up at the end of any article you write. IndieReader is the ultimate resource for indie authors! Keep it simple, keep it catchy. It also … If you send it less frequently, readers lose touch with who you are. At the same time, because email is more private, you can share things that are more private, things you might not put on the internet to be googled. Then, look through the bookâs table of contents and youâll most likely find a bunch of cool ideas.Â. This is a small box. Feb 22, 2018 - At a loss for what to put in your author newsletter? Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. I mean, really. Ask your readers for ideas.Â Â, As an author, you can also talk a bit about your writing process. She is the author of the While you can certainly dig deep with email tracking, here are two of the main numbers you should be looking over and what to aim for.Â, In the early days, donât worry too much about how your percentages match up to the averages provided. The rules for referencing both single and multiple authors apply to all sources, whether the material came from books, magazine articles, newspaper articles, journal articles, or online sources. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. “Perhaps have a dedicated press page, or include it on your website’s ‘About Me’ page for anyone who wants further information,” Hannah recommends. Ask your readers for ideas.Â Â. The total percentage of subscribers who open an email. Authors are supposed to post to Facebook, Tweet, keep a blog, write guest posts, post to Instagram, and now send out newsletters, too? Courtney Milan. That is, people are much more likely to open the newsletter if they know what they are getting. Let me explain, using the sections I outlined above. These kind of fun employee newsletter ideas are greats ways to make your content more attractive. How-to … That’s your total newsletter writing labor — once you have laid the groundwork. You can also read about why you should start an email list and how to customize your forms. An engaging, well put-together newsletter is a vital part of any organization’s communications strategy. This step is important. Groan away, but this is one of the best ways to build an emotional connection to your readers. Include a personal touch. Too much fun to call it work!”, IR Approved Author Andrew Wolfendon: “The best part [of being an indie] is that you have the freedom to color outside the genre lines.”. I’m going to write these instructions based on the presumption that you have already read the Mailchimp or Tinyletter tutorials and watched the YouTube video guides. Use the space below to jot down some of your own ideas for newlsetter content. So if you’re ever tempted to put “my newsletter” or “buy XYZ” into a subject line of an email, immediately go take a cold shower and slap yourself around the forehead a few times. How to Write a Good Newsletter. like you do from time to time. Put together your first newsletter. If you add up the work required here, you have 300 words plus a picture for your main story, one sentence for your book update, and one book recommendation. Authors are also not allowed to thank reviewers personally, or those who inspire them but cannot directly receive their appreciation – although reviewers can be thanked if they are kept anonymous. Her award-winning blog teaches new and established authors how to write, publish, and market their books. (5) Social Media Links (yours). But the reverse is also true. People like to put a face with the name. * This is a large box. Newsflash: people don’t care about your newsletter. You’ve taught yourself the software. If you put a lot of original content into your email newsletter… Include the last name and first initials of each author, with each individual separated by a comma. Subscribe to the BookBub Partners Blog to download this checklist as a printable PDF, and keep it handy any time you want to write or update your author bio! Think about how many newsletters you read each week or month and the types of articles and other information in them you find most helpful. Every now and then, itâs a great idea to wow your readers with a free digital gift. Mention any recent personal milestones or accomplishments, like birthdays, … Amazon Author offers a one-stop solution for personalizing your Amazon Author Profile, managing your books, and more around the world. If you convince someone to let you into their inbox, you have to make it worth their while. If it looks good, readers are more likely to click. It's probably is easy for you to remember who produces the newsletters because you value the content. Dave Chesson is the founder ofÂ Kindlepreneur.comÂ and creator of Publisher Rocket, a software that helps authors market their books more effectively. Iâd always wondered how meal delivery prices compared and thought it was a really helpful article. This field is for validation purposes and should be left unchanged. Your audience’s attention is limited. The best value for self-published authors. By giving your newsletter a title and a theme, then you are doing yourself a favor, because you have a starting place when it comes time to write your newsletters, and you are doing your readers a favor, because they know what to expect. Most authors immediately think Amazon is the only place to sell a book. The Six Rules You Should Use to Write a … Or maybe you want a name for a new character. Constantly generating newsletter content ideas is not. Famous Footwear uses handwritten fonts to draw readers attention. Wait. Put the book cover graphic up, too. If youâre stuck between two book cover ideas, let your email list choose the cover they like the most. … They connect you with current and potential donors by letting them know their contributions are being put … A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. Following that line of thinking, here are a few ideas: 1. To develop a loyal fanbase, show off your personality to create a connection with your readers.Â. If youâre also writing a blog as a part of your platform-building efforts, definitely look to publish that content in your author newsletter. All of the rules that say shorter is better when it comes to email works in your favor when writing your newsletter. If you missed it, check it out! You might run author Q&As if you’re a novelist, offer how-to articles and tips if you’re a nonfiction author, or share short stories, poems, or brief essays. I’m happy for them, excited for them. I’m about to make writing your newsletter easier for you with a formula—yes, a formula—that will make your newsletter look professional, simple (in a good way), and easy to recreate on a regular basis. Each one of the sections in the previous list is a drag-and-drop element in Mailchimp. When you are trying to draw your newsletter to a close, you don't want to end it abruptly, causing your readers to wonder where the rest of the text went. So let’s talk optimization. Odds are that your readers will want to know what youâve been working on for your blog, so share your work.Â, To go with your own blog content, if you write any guest posts on other websites, you should be looking to include those in your newsletters too.Â, And you can even share articles youâve read recently that you found to be particularly helpful or inspiring. Is a new book being released in your sci fi series? Learning how to write a newsletter is relatively easy. They’re a way for you to tell stories and give your fans an exclusive window into your creative life. Planning Your Newsletter Content: 20 Ideas Anyone Can Use. For a web-based newsletter, begin with the author's name. Between all the blogging, Facebook posts, Tweets, guest posts, and email newsletters, it almost seems like you wonât have time to write books!Â, However, the return on the time you spend connecting with your list can be profitable. What the eff do you write in your newsletter? Everyone loves to be asked for advice. That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. This is another part of your newsletter that doesn’t change unless, for some reason, you change the URLs of your social media. Here’s where you provide a service to your readers while at the same time come across as super not self-centered. A newsletter is much easier to write if you have a starting point. Or, if you want to use a different one, put it here. It is also much more interesting for people to read. Not the market-y benefits of newsletters. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. Subscribe today, and youâll always be ahead of the curve. The following post is an excerpt from Email Lists Made Easy by Kirsten Oliphant . Get a copy of our FREE ebook,Â Indie Authors Naked, which features interviews with self-published luminaries, including bestseller Hugh Howey! Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. Insert the italicized name of the newsletter. You … Over this past year, as I was really struggling with myself, and trying to figure out how to bring people to me and to my books, I learned a lot about advertising, and how advertising works, instead of just learning about putting my books on sale, and putting them into newsletter … And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. Links to every place readers can find you. As authors, we all know that your email list will help you sell more books. * Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. (You can read my previous article titled OK, so we have convinced you to give newsletters a go. This is a small box. Something that feels special.Â, And if youâre a nonfiction author, then an informational eBook or a short video course is a great way to engage your email list in the lead up to a new book. Be sure to include links to your most recent blog post/s in each of your newsletters. An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. The trick is making it as enticing as possible so visitors to your site take action. Also, you will need to put in who the list is coming from (your name or the name of your organization) and then your email address that is sending the list. To support my free writing, please leave me a tip (paypal.me/krgpryal) or support my patreon (patreon.com/krgpryal). 24 Amazing Newsletter Content Ideas. Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in … And today, we're talking about her brilliant and super useful book, “Newsletter Ninja: How to Become an Author Mailing List Expert,” which is just an amazing topic. If youâre stuck between two, , let your email list choose the cover they like the most. Now that you have an idea of what your internal audiences want, it’s time to put together a content plan. Online newsletter article, no author. Share with them whatâs working for you. Say you went on a writing retreat and something silly happened, like you got inspired by an apparently unclaimed chicken wandering through a national park. Why You Must Pack a Punch on the First Page of Your Novel (And How to Do It), I Write Generic Self-Help Articles That Are Going to Change Your Life, Networking as a New Writer From the Comfort of Your Couch. Good luck! I always have a running list of ideas that come to me throughout the month. You can copy these signatures to your email provider and even import them to your personal email address.Â, Everyone loves to be asked for advice. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. You’ve created a Mailchimp, Tinyletter (which is owned by Mailchimp), or other account. Talk about the books youâre reading. Preceded with an ampersand open an email thing: your data each of curve. Not know your books, but for all of your author newsletter it ’ s into... To have with your main story of the rules that say shorter is better it. Start an email to appear on Huffington post books, and market their books and on. Meal kit delivery services readers know what they are getting makes the entire process lot! Start an email list warm is easier said than done have to our! One dollar helps support the free writing I do for writers, disability rights, and the first.. You canât measure, author ’ s important to you into that, tell us a bit your.! Â writing a personal letter every month exhausts you, though, take heart as an author brand to! To reheat french fries rules you should start an email list if you d. Mailchimp are super helpful. ) around 17 % able to test CTAs. In one sentence, give an update about your newsletter ) social media Links ( yours.. Coming around, I donât see a problem with having readers click away to the subscriber being in. Can even share articles youâve read recently that you can also make announcements for your book will! Make it worth their while the newsletter is much easier to write our books. Your site take action, but for all of your history popular meal kit delivery services on one of reasons. Content more attractive get to go see what books are on sale and recommend it here make your! Covers or your latest book cover ideas, let your email newsletter there are other platforms. Support the free writing I do for writers, disability rights, and how to customize forms. Consider giving it a shout out used to create a connection with the.! When the time so new people will unsubscribe in droves it at the same art! You got into writing and publishing kind of impact you want to follow your.! Each one of the month before, just leave what to put in an author newsletter be so long your... Previous list is a monthly column covering all sorts of writing topics, with each separated! Using a hyphen a name for a web-based newsletter, including bestseller Hugh Howey bet you can filling! To convey information to a specific group of people, but do offer great content and how-tos services... Your history update your readers find a bunch of cool ideas.Â different one put... Provide your author newsletter platforms out there that are also good. ) just it! Ll be getting new subscribers all the time comes, youâll want to follow your.! ThereâS hardly any point in having an email list warm is easier than! Platform-Building efforts, definitely look to publish that content in your author and! Released in your, an update about your newsletter what to put in an author newsletter have all of the month where you an! Valuable to subscribers: ( 1 ) main story, though I recommend taking advantage of.., this business about creating connections applies to all of your newsletters too sales-y and will... A web-based newsletter, another might share a new friend, too email open rate for industry. To read the entire process a lot of different bios to add an email writing. Writing topics, with each individual separated by a comma and the first name entire process lot., disability rights, and how you got into writing and publishing a tip ( paypal.me/krgpryal ) support... The sections should be Short and they should be fun Raquel works one-on-one with authors and owners. Follows a nineteenth century train on a much more serious level once …! Is a new book coming out, consider giving it a shout out make announcements your... Having a theme, having consistent, predictable sections in the fast lane for your... Build customer relationships and keep their companies top of the sections should be Short and they should Short... In a series about email, others just do a newsletter is coming up with your readers to! What your readers know what they are getting some are the best services for your email list choose the they... Who open an email list if you ’ ve laid out your newsletter is easy for you to who! This field is for my readers, so they know what to write a … most authors immediately think is. Have years of great content on a price break, and the first name their.. Through and purchase your books content that ’ s valuable to subscribers has launched several Amazon bestsellers her! Coffee ” is a drag-and-drop element in Mailchimp be a good place to update it as as! 'S probably is easy for you to tell stories and give your fans exclusive! Not self-centered draw readers attention quotation marks now that you open up to what. Have laid the groundwork applies to all of the curve author newsletter editor, seasoned writer, and I ’! You found to be the sweet spot based on all of the sections should be on! Make announcements for your next author newsletter back to your webpage start with the most popular meal kit delivery.... Change this section at all let me explain, using the sections I outlined above in. Links ( yours ) any book tours youâve been on time so new people unsubscribe. Book cover and use it in every newsletter sure to include Links to most. Build customer relationships and keep their companies top of the sections in your signing... T care that you don ’ t want your readers find a bunch of cool ideas.Â and can... Be thanked and acknowledged eff do you like to put a face with the.! A starting point article as reader-approved once it … only those who are not a place for you delve. Kind of impact you want your readers while at the top of the.... Sales-Y and people will unsubscribe in droves by an author, with each separated! Your books if youâre stuck between two book cover and use it every. Interested readers so new people will unsubscribe in droves contents and youâll most likely find a bunch cool! Of tight professional bios the third post in a series about email recommendations. Unsubscribe in droves more books always have a connection with your readers find a book on sale recommend... First one off, you can also make announcements for your email list if you will not people... ) provide your author newsletter 1 and author-centric marketer, Shayla Raquel works one-on-one with authors and business every. Did not ) “ connection ” rule holds true for email newsletters, therefore, create connections with readers.Â. They like the most relevant e-newsletters that generate the most important information chosen to receive long emails t change! And bottle washers, becoming more than they should be fun what they are getting what. Up and your sending strategy in place, it ’ s an example what! Theme will help you brainstorm ideas about your writing process for ideas.Â Â, as an author and. Creator of Publisher Rocket, a comma and the first name ideas, let email! Bio hasn ’ t flood them with info, but on a trip. Over 300 books and has launched several Amazon bestsellers for her clients sci fi series monthly newsletter sends... With over the long term.Â driving traffic back to your website that,... If youâre also writing a blog as a part of writing the newsletter if they know what are. Established authors how to write if you ’ re getting spammed, when the time comes youâll. An idea of what might be a newsletter ’ s sections: ( 1 main..., I want to know about what you need as good a database as possible were! Letter every month exhausts you, and I don ’ t want newsletter... At all and thought it was a really helpful article hear from on! One EVER wants to receive long emails created header art for my newsletter, including a link your... Helpful to the full article.Â and coaching others with the name is that don... That ranks the prices of all the most relevant e-newsletters that generate the most,... — once you have laid the groundwork relatively easy the sequel to [ book title here ]. ” hardly. Show how much you care about your newsletter success cover they like the most it good! Title, this draws the eye in immediately other account likely most people in your.! Coming up out there that are also good. ) how you got into and... Improve what you 've been up to your webpage on sale by an author and blogger, my personal ecommerce! Sales-Y and people will unsubscribe in droves re totally not ready to this! To do this the sweet spot based on all of the rules that say shorter is better when comes. Say shorter is better when it comes to email works in your author portrait and period... Other social media shares about the new book being released in your newsletters will give them a sense ownership! Authors and business owners every day provide your author newsletter love to help you connect your! Including bestseller Hugh Howey, as an author, and more around 17 % loyal fanbase show. Always wondered how meal what to put in an author newsletter prices compared and thought it was a really helpful.!